Lyris HQ Triggers

Overview

Triggered messages enable you to send a message based on events that Lyris HQ captures, including events such as being added to a list or a profile update. These messages are created once and their delivery isn't scheduled based on a specific single point in time, but rather based on specific criteria being triggered. Sending is automated, based on satisfying the conditions of the trigger. For example, an email can be sent automatically to a contact once they have joined a list.

The initial release of Lyris HQ Triggers supports the ability to trigger on the following actions:

• Joins a mailing list

• Updates any attribute in their profile

• External API

This Lyris HQ Trigger Documentation covers:

• Trigger Message Creation Workflow

• Updating Profiles

• Using the External API

Trigger Message Creation Workflow

There are two types of messages that you can create from the Email Marketing > Messages screen:

• Scheduled Messages
• Triggered Messages

• Scheduled messages are designed to be sent at certain time and to a pre-determined segment of contacts. Triggered messages are designed to send a message when an event has occurred, for example, when a contact joins a mailing list.

   

  Note: This section focuses on triggered message functionality and benefits.
  

   

  The following five sections take you through the triggered message creation workflow.
  
  

  Step 1: Define Triggered Messages

  Step 2: Edit Message

  Step 3: Test & Proof

  Step 4: Send Options

  Step 5: Renew and Enable

  
  Message List

  1. Navigate to Email Marketing > Campaigns & Messages.

   

  Above the list of messages, there are four dynamic filters that sort the message list depending on which choice is selected.

  
  

  List	Enables you to filter the message list by All mailing lists or any one specific mailing list.
  Status	Enables you to filter the message list by the message states, as in Unsent, Draft, Paused and Processing.
  Type	Allows you to filter the message list by All, Scheduled or Triggered Messages.
  Last Edited	Gives you the ability to choose dates whose range you may want to view messages.

   

  2. Select Add New Message in order to create a message.

   

  You get a drop down that enables you to select a Scheduled Message or Triggered Message.

  

   

  Note: In order to have a Triggered Message available, you need to talk to the Lyris Administrator within your organization to enable the appropriate permission to manage Triggered messages.

   

3. Select Triggered Message

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Note: Currently triggered messages created in EmailLabs are not visible in Lyris HQ. You can disable active EmailLabs triggered messages and recreate these messages in Lyris HQ.

Click here to go to Step 1: Define Triggered Messages.